London and Fashion are two words than when they appear in the same sentence only sparkle and rhythm can be pictured. In such a liberated city new ideas full of colours and innovation tend to be encouraged regardless of the sky’s grey tones and this year’s London Fashion Week could not be an exception. As everything else, the LFW had to be planned and conducted in an alternative way to ensure safety guidelines are being respected. Although this could have been a reason to add the word “inconvenience’ next to the above two ruling words, the organisers decided to just accept the challenge and embrace change, adaptability and collaboration.
The London Fashion Week was divided into three main sections and there was a great variety of digital collection presentations and conversations, called Catch-Ups. We felt that Paul Costelloe’s digital presentation of the Spring/Summer 2021 collection stood out for its freshness and girly elegance while its filming was beautifully done, keeping it strong and interesting throughout the video. Healthy beauty and balanced role models of chicness were involved without lacking creativity or modernism which proves bodies and faces do not need to be pushed to the extremes to be considered as suitable for the job. Costelloe’s collection consists of floral patterns which parade proudly on the fabrics’ and dance through their airy movement. There is a clear playful sophistication in the entire collection’s shapes and a class in his dresses which made us picture them worn at a cocktail party in Cannes at Hotel Martinez. His crop tops would be the perfect upper piece for beach days at Hotel Belles Rives and with that in mind it seems we are already set for summer 2021.
